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During this year’s D23 Expo, Disney and Target announced a new partnership. One piece of that was a new Target store inside the Walt Disney World resort in Florida, but the more immediate and tangible announcement was the partnership between Target and Disney Store. As a part of their “store within a store” initiative, Target was going to start having a Disney Store inside of their stores, starting this October with 25 stores.
Well, it is October, and one of those stores is about 5 minutes from my house, so naturally, I went to check it out.
First, before this new section opened, my wife and I were trying to guess where they would put it. While our guesses were actually wrong, spotting the not-so-hidden Mickey was our clue as to where to go (hint: between the toys and children’s clothing).
While coming up, the music changes to Disney music and you see a screen showing upcoming Disney projects, both of which will be very familiar to Disney Store regulars.
The store itself isn’t super big, but does have a sampling of several items you usually can only find in a Disney store. These included a selection of plush, the themed playsets that are a mainstay of every Disney Store, Animator’s Collection dolls, costumes, and more.
One thing I was surprised by, but probably shouldn’t have been, so that this mini-store also included some of the Disney Store specific Christmas merchandise, including Sketchbook Ornaments and ugly sweaters. They had a super cute Mickey and Minnie tree topper that I don’t need and should be applauded for not buying.
As a whole, this “store within a store” wasn’t groundbreaking, but is a nice addition. If it wasn’t in a location I drove by every day, I probably wouldn’t make a special trip just to go, but since the closest Disney store to me is an Outlet about 30 minutes farther away, this is definitely a useful addition that I’m sure I will regularly visit. If your local Target is on the list currently, or gets one in the future, check it out!
Is one of your local Target stores on this list? Have you visited yet? Share your thoughts in the comments or on Facebook or Twitter!
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